Typography

Learning About Typography

In e-Com we focused on learning through a series of videos and an article given to us online. These all focused on the subject of typography, which we are currently learning. 

Videos

The videos taught us the importance of fonts and the feeling they give off depending on the one that was being used. More covey style and cursive fonts would be used to show off something luxurious and a loud capitalized font would be for something important. We also learned about serif and sans serif fonts. Serif being the fonts with the 'tails', such as the one I'm using writing this. Sans serif is just the opposite. Sans, meaning 'without' in French, is for fonts without the tails. All these aspects are very important to graphic design as typography does take up a good portion of it.

Article

Now knowing the importance and personalities of fonts, the article focused on combining the fonts. All fonts, having a given trait, can be combined usually if they have a similar trait among them. Of course this isn't for all fonts. A loud sign font could be paired with a more simple and neutral font. to fonts sharing a similar design of professional could be paired together as well as long as they didn't compete for attention too much. Oftenly paired would be a Serif font and  sans serif font. Of course this is also a very important aspect of graphic design as well, paring up font to the match the style is a a necessity to make good works of art.
My favorite part of this article was the part that talked bout context. It's important that smaller fonts are still legible, which is something that is very valuable for future purposes.

Take Away

From the videos I believe the most important part that I learned was learning about the voices that the fonts give off, whether it be swirly or simple. I never took fonts into so much consideration before this. I mostly thought that if it looked good, that's it. However this has opened my eyes to how important fonts are. The impression they give to the reader is important for a work of graphics design.

Key Points

1.) Pairing

In typography putting two fonts together or maybe even three it's important to have them match, as in having a similar theme and not over power each other. 

2.)Hierarchy of Fonts

This just means the fonts that stand out more are bigger, such as titles. More simpler fonts that are used for context would be smaller. 

3.)Complementary 

A lot like pairing, fonts have to complement each other as in if one is large and extravagant then the complimentary font should be small and simple. 

Conclusions

Learning about typography has been a good experience and will affect how I create my designs in the future for the better. The videos helped me think of the importance of how the typography looks ad the article taught me the necessities of pairing up fonts.